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Tanzania Children's Agenda Violence Gender Stigma and AIDS Adolescence Nutrition Sara Cameron McBean Tanzania Bangladesh   Brazil   Colombia   India   Iraq   Kenya   Nepal   Papua New Guinea   Senegal   Sudan   Tanzania

Much of this work was originally produced for UNICEF

The Tanzania Violence Against Children Survey (TVACS) was led by a National Multi-Sector Task Force (MSTF), chaired by the Ministry of Community Development, Gender and Children and included members from public and private sectors, including government, and civil society organizations.

The survey showed that rates of physical and sexual violence are high in Tanzania. About 1 in 3 girls and 1 in 7 boys have had at least one experience of sexual violence prior to the age of 18. Over 70 per cent of children have experienced physical violence such as being punched, whipped or kicked and one quarter of all children have been emotionally abused. Commonly, the very institutions and individuals that are supposed to protect children – family, teachers, and police – are the main perpetrators of the violence and abuse.

For detailed findings of the survey see the Violence Against Children Fact-Sheet and/or the main Violence Against Children Report

The programme strategy includes action to prevent and respond to violence against children by the police, health services, schools, justice system and social welfare department. At district level the strategy aims to establish multi-sectoral teams across all these sectors to enable swift response to violations of children and to build trust in a confidential reporting mechanism.

The communication strategy reinforces the programme approach, bringing together initiatives in advocacy, social mobilization and behaviour change communication.  

Communication Plan

The public awareness action plan addresses the confusion and fear of reporting violence, especially sexual violence, against children. identifying the following causes:

Children are afraid to report sexual/physical violence because they:

Adults are afraid because they

Some of these issues can be addressed by increasing the knowledge and understanding  of violence - knowing what abuse is, what the impact is, who and how to report violence. Other issues require changes in attitudes towards violence in the wider society. The communication strategy aims to address both issue. See the presentation.

Primary audiences:

Children aged 4 – 12, and 13 - 18 years and parents/ caretakers of children aged 4 to 18 years, living in rural and urban environments in Tanzania

Secondary audiences:

Teachers, health workers, police, social workers, lawyers, judges and other professionals who come into contact with children affected by violence. Journalists, editors, parliamentarians, councillors, religious leaders and others who have influence over public opinion.



Increase awareness of the risks of violence

Build confidence in children/parents to speak out and report violence and abuse

Communication Channels

For children:

For adults

Risk factors and barriers:

Overcoming obstacles:

Focusing on decision makers (parliamentarians, senior civil servants) and others with local and national influence, including teachers, religious leaders, the police and mass media, use multiple communication channels and face-to-face dialogue to convey the key findings of the Violence Against Children survey, the consequences for children and the wider society.

Identify champions and advocates among decision makers and others with influence who will use their position to promote action to protect children from violence

VAC Fact sheet Pg FINAL.pdf

Summary of the key findings of the Violence Against Children Survey

Violence Against Children: Communication Strategy

Download the VAC Communication Strategy presentation


Complete report on Violence Against Children